We redefine how customer-facing businesses grow…
… unlocking growth by energising your People, Culture, and Customer Experience.
At the Engagement Engine, we help leisure and lifestyle businesses grow by transforming the way your leaders, teams, and customers connect. Our proven frameworks and hands-on support empower you to build high-performing teams, create standout customer experiences, and develop a culture that drives results.
Whether you’re looking to boost engagement, improve retention, or accelerate business growth, we provide the clarity, tools, and expertise you need to make it happen.
How We Work…
Every project starts with Discovery… we listen, observe, and identify your current reality. From there, we guide you through our ENGINE Framework, design to turn culture into action and growth.
Discovery Phase…
We spend time with your senior leadership team, observe current delivery, and review operational challenges. We identify roadblocks, gaps in team alignment, and whether your structure supports your goals.
Output…
An actionable report with clear priorities, ready for self-implementation or support by our team.
The Engine…
We begin by sharpening the vision and purpose of your business. Once that’s clear and owned by your team, we guide you through the steps to bring it to life by activating your people and turning values into action.
The ENGINE Framework
E – Envision
We help you define or refine your purpose, vision, and values. These become the anchor for decision-making, leadership, and customer experience.
Output: A shared vision and values framework that gives your organisation clarity and focus.
N – Notice
We map the current state of your culture, products, services, and operations. This includes whether your offer is fit for purpose, relevant, innovative, and easy to deliver.
Output: A clear picture of strengths, gaps, and opportunities across people, product, and process.
G – Grow
We develop managers and teams while designing simple, scalable ways of working. Through leadership development, coaching, and structured process design, we turn insights into practical improvements.
Output: Teams with the skills, confidence, and systems that drive customer loyalty, collaboration, and performance.
I – Implement
We work alongside you to put the agreed changes into practice — embedding new processes, service standards, and behaviours into daily operations.
Output: A culture and customer experience that is consistent, measurable, and replicable across your organisation.
N – Nurture
We provide ongoing support through coaching, leadership forums, and peer communities. This keeps your teams motivated, connected, and accountable.
Output: Continuous momentum, stronger leadership, and lasting cultural impact.
E – Evaluate
We track progress against clear metrics — from employee engagement to customer satisfaction and commercial results. Regular reviews ensure you stay on track and adapt as needed.
Output: Measurable results and a roadmap for sustained growth.
Why Us…
At The Engagement Engine, we believe that businesses thrive when people thrive. We’re driven by a passion to redefine how customer-facing businesses grow by unlocking the potential of their most valuable asset… their people.
We exist to ignite a culture of purpose-driven engagement , where leaders inspire, teams excel, and customers feel the difference. By fostering meaningful connections and aligning people with shared values, we empower businesses to scale sustainably, create unforgettable experiences, and achieve lasting success.
Why Work With Us?
… because we understand that growth is about more than just numbers. It’s about building leadership-led cultures where joy, balance, and ambition fuel performance. Our team of passionate experts brings proven strategies, innovative solutions, and hands-on support to help businesses transform from the inside out.
We’re here to disrupt the status quo, to champion human connection, and to help ambitious businesses create a future where engagement isn’t just a goal, it’s the foundation of everything they do.
We’re obsessed with helping you reach your full potential.
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Deep dive discovery
Action based follow up report
Quarterly follow up
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Vision & Values Workshop with Senior Leadership Team
Agreeing your strategy
Agreeing accountabilities
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Team workshops
Product review & refresh
Focus on target market
Establish success criteria - simple, easy to measure.
Establish the Rhythm of Communication
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What’s working?
What’s next?
Quarterly follow up
Annual Planning
About Us…
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Co-Founder
Helen is a strategic leader with extensive experience in fitness, hospitality, and leisure, working across the UK, Europe, Southern Africa, and the USA. She has scaled businesses, led high-performing regional teams, and delivered transformation for organisations including David Lloyd Clubs, Mosimann’s, Tate Galleries, and Sun International.
Recognised for her ability to align leadership teams around a clear purpose, Helen translates vision and values into everyday behaviours that deliver results. She combines commercial acumen with a deep understanding of how engaged teams create loyal customers and sustainable growth.
As an accredited coach, she also works one-to-one and with groups to help leaders achieve their personal and professional goals.
At The Engagement Engine, Helen helps operators turn culture into a competitive advantage, building teams that deliver consistency, service excellence, and long-term results.
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Co-Founder
Chris Sharman is a leading figure in the sport, leisure, and children’s activity sectors, with nearly 30 years of experience driving innovation, engagement, and professionalisation. With a career spanning senior management, operations, and consultancy, Chris founded Kidztivity in 2010, building a unique ecosystem that empowers over 1,000 customer-facing businesses and individuals to grow, adapt, and deliver exceptional experiences.
Chris’s passion lies in helping organisations across sport, fitness, leisure, and youth activities connect meaningfully with their communities. His strategic insight and hands-on approach have delivered transformative results for global brands like Disney, Universal Studios, David Lloyd, and Virgin Active.
As a champion for innovation and inclusivity, Chris believes that true business growth starts with authentic engagement. He is dedicated to supporting leaders and teams to unlock their potential.